In regards to setting up social media for finding a job, knowing yourself is an important aspect in creating your personal brand. What I mean by brand is to differentiate yourself from others and to highlight your strong and unique points. Desiree Hack said in the article Personal Branding: Time to reflect and move forward, “Make a list of things you didn’t get to do. This list will become your personal branding top priorities in 2012”. Also Dan Schawbel said in the article To Be a Specialist or Generalist? The Case for Each that “71% of hiring managers were looking to fill ‘specialized positions’”.
I graduated from a post-graduate in marketing. I thought that I did well in university but I didn’t feel ‘specialized’ in any particular marketing field. Especially not in social media, I am new.
Yet, I am sure I am not the only one in this position. I imagine there are many university graduates, like me, who have completed degrees and yet have no ‘specialty’ as such.
As a marketing graduate, I didn’t use any social media except Facebook. I am facing the gap between what the real world wants and who I am. While 71% of hiring managers are looking to fill ‘specialized positions’, I am not specialized in any positions. That is why I am now setting up my social media profiles on Twitter, LinkedIn, blog and Google+.
I recently opened a Twitter account. In particular these are the aspects that I took into account when opening a Twitter account:
- The bio. The bio only allows you to write 160 characters. It is very short, yet you can do a lot with it. Key points in your bio should include; benefits, key words, and deliver the message of who your are. The more you use keywords wisely, the more people will find you by using Google search. In my bio, I state who I am and what are my aims. Also important to think how can this can relate to what I want to achieve – getting a job. I state who I am (marketing graduate), what I am interest (social marketing) and what I can provide (deliver messages for novice and culturally diverse users of social media).
- The profile picture. According to Charlene Kingston, the key to a great twitter account is a great profile picture. She says, “People connect with faces, not logos. If you are the driving force of your business, why not use your face to make your business seem more human and approachable?” Additionally, people prefer to know who you are before interacting with you. A personalized picture can give them an idea of what type of person/company you might be. Think about the kind of picture you are using as this will send vastly different messages. Think about what picture works best for developing a personal brand and which would work best for a business brand? There are many choices when it comes to a profile picture of yourself. It can be formal, informal or a blend of both. Not only that, using a high quality or low quality photo portrays a different image, promise and/or brand experience. I have set up an account to get a job but I used the picture blending the formal and informal, with high quality. Because I want to create a friendly image but also a professional manner.
- The twitter name. The twitter name is limited to 15 characters. The way you set up your twitter name depends on what you want to do by using twitter. If you are using Twitter for company purposes, I would suggest using your company name. Otherwise, you should use your own name. I used my own name because I want to create my own branding and I want people to remember me.
- The location. There are advantages of showing your location. Showing your location can create opportunities. As I mentioned before, Google search scans Twitter and by listing the location, you might be found by target marketing and be able to share particular information with other audiences. I show my location to let hiring managers or people who interested in me know that I live in Perth.
- The Website expansion. On Twitter, you can highlight your message and deliver it instantly. Yet, it is hard to expand on Twitter because it only allows you to write 140 characters. When interested in someone, people tend to find more about him/her. Furthermore, people might want to find out your contact information. If you list a right source such as a website page, it would help you not only to get a job but also to deliver your brand. I posted my LinkedIn link on my profile because it contains much more information about me; education, experience, blog site, and skills.
On Twitter, there are limitations such as 160 characters of bio, 140 characters for tweet and only contains 5 elements on profile. Yet, depending on how you use these elements, it becomes a very powerful tool.